Not that long ago, a printed advertising message meant one that appeared in a magazine, newspaper or billboard. Today, thanks to innovators like Larger Than Life, the whole world — literally — is our printed page: exterior building walls, floors, stairs, scaffolding, virtually any rigid surface of any size can become a highly effective medium for your message.

And these graphics are so durable, they can last month after attention-grabbing month, season after high-profile season, up to a year or more. Yet, they can be so affordable, many astute marketers use them for periods lasting hours, such as a weekend sales event or a four-day trade show. So even an event of short duration can have signage of maximum impact.